| Many business owners and individuals are growing | | | | marketing on Facebook or elsewhere online is that |
| their presence on Facebook. They are eagerly starting | | | | they usually select something that doesn't fit their |
| their fan pages, launching advertising campaigns, and | | | | personality. |
| adding the tag line of "follow me" anywhere they can. | | | | Consider for a moment that you enjoy recording video. |
| The energy and enthusiasm is fantastic; however, | | | | When video is your passion you could consider sharing |
| without understanding your marketing personality you | | | | a variety of video like the following: |
| might be headed east looking for a sunset. | | | | - Video Testimonials |
| Before thinking about your marketing just imagine you | | | | - Conversational Video |
| are working on your favorite hobby. Maybe your | | | | - Instructional Video |
| hobby is remote control cars. Your passion for your | | | | - Video of Your Product/Service in Action |
| hobby means you take the time to find better | | | | - Video Submitted by Your Clients |
| batteries, new types of tires, motors, etc. Since your | | | | With your passion for video you can take it to the |
| hobby is fun, you spend as much time as you can on it | | | | extreme and share a variety of types of video with |
| because it's fun! | | | | those who "like" your business. The more you enjoy a |
| This same mindset can be applied to marketing on | | | | particular type of marketing the easier it becomes for |
| your fan page. Fan pages give your business the | | | | you to continue to do it! |
| opportunity to share audio, video, links, status updates, | | | | Finding your marketing personality isn't always easy. |
| events, and photos. Although these are available to | | | | You might start marketing in one type of video (like |
| you they might not match your personality (just like | | | | photos) and find that you just run out of steam. Don't |
| you might not like R/C planes but you enjoy cars). | | | | be too hard on yourself. Finding your passion with fan |
| When you find the type of marketing that you enjoy, it | | | | page marketing can be a challenge; however, the |
| will be just like your hobby, you will eagerly do it with | | | | important part of long term success is taking your |
| every spare minute you have available! The challenge | | | | passion and taking it to the maximum. |
| for most business owners, whether they are | | | | |