What Do Studies on Fast Food Toys Reveal?

->fashion and the times, you can find different figures
If you have visited a fast food lately and ordered aand fast food toys; some companies have also the
kids' meal, you probably saw that they come with aexclusive rights in selling particular toys. Burger King is
variety of fast food toys. There are even ads for toysthe only fast food company that can sell Teletubbies.
all over the outlets. It is estimated in some researchesWhy do fast foods give children toys, since they are
that an average American child gets the one third ofsupposed to be restaurants and food related
his toys from a fast food restaurant, especiallybusinesses? It is a game of attraction actually, since
companies such as Burger King or the McDonald's.kids adore toys, so that give them an extra reason to
These studies show us two different things; first of all,want to visit the fast food; the fast food toys become
we get to understand that incentives or even toys fora strong motivation.
sale in fast foods are extremely popular among kidsThe second observation related to these studies on
and parents; McDonald's for instance, is one of thetoys is that parents do not perform their role of food
largest toy manufacturers in the world, featuring moreproviders that successfully, therefore their children eat
than a million different toys and a billion different figures.at fast food restaurants far more often than they
Some of the meal toys are based in real cartoons andshould. Especially since fast foods were directly
TV show characters. When buying a fast food mealassociated with obesity, parents should try to avoid
you can get a miniature of Lilo and Stitch, the Lion Kingthem as much as possible.
or some die cast cars. Actually, depending on the