Toys Market Environment In China

The number of young kids under the age of 14 andnitro rc car, rc gas boat, remote control helicopter,
infant, toddler and preschool in China is overremote control car etc., each rc car(remote control
300,000,000, accounting for 25% of the wholecar) costs about 20-65 dollars，rc gas boat(remote
population. Among them 80,000,000 live in the city,control gas boat) is about 20-50 dollars，and the
which form a large numbers of toy consumption.price of rc helicopter differs between 450 - 2,000
Especially in recent years, parents identify with thedollars. 3. Plastic Toys Plastic has taken the place of
concept that toys can enlighten children on theirmetal, wood and have become the main material for
intelligence, moreover, majority of modern families intoys making, because it costs low, easily deals with,
China only have one child, parents are willing to spendsafer and light. 4. Adult Toys Besides the children toys,
on their child. Although according to the official statistic,adult toys in mainland of China are also have large
the toy sales in mainland of China are no more thanmarket. According to the latest investigation of China
2,000,000,000 dollars in 2006, it is estimated by peopleSocial Investigation Office, 33% of adults think they are
in this industry that the actual market demands shouldfond of toys and would like to buy them. It is
be 9,000,000,000 dollars. People in this industry believeinvestigated that except for traditional Chinese Chess,
that the forecast demands of Chinese toy market willI-go and kite, adults prefer rc toys (remote control
increase at a rate of 40% per year in the followingtoys) and hobby items, such as rc car, rc helicopter,
years, and the consumption of Chinese toy market willnitro rc car, rc gas boat, remote control helicopter,
hopefully exceed 13,000,000,000 dollars. In recentremote control car etc. The last research of China
years, it appears some characteristics for toy sales inToys Association shows the acceptable toy price for
mainland of China: 1. Model Toys Electric model toysmost consumers in the large and medium sized cities is
attract both children and adults, such as tank cars, carsno more than 15 dollars. However, in some large cities
installed with alarm whistle and so on. Though theseand some medium sized cities, some ingenious and top
toys are not cheap in price, especially the electric toys,graded toys reaching up 150 dollars and even 1200
commonly between 8-10 dollars, some even as high asdollars still have their market. It takes an average of
80-100 dollars, but they have a strong footing in theabout 5% of the whole year consumption for Chinese
market. 2. RC Toys Appeared with high technology,citizens to buy toys, and with the toy development of
for instance, electronic toys that can sound or shine, rctop grade, brightness and series, in particular, rc toys
toys and interactive toys that can speak or perform a(remote control toys) and hobby items, such as rc car,
series of actions are salable goods. Presently, variousrc helicopter, nitro rc car, rc gas boat, remote control
rc toys on sale in the market reach about 1 hundredhelicopter, remote control car etc., the toy consumption
kinds, mainly are variety of rc toys (remote controlwill be in the status of advancing.
toys) and hobby items, such as rc car, rc helicopter,