Model Trains in the U.S.: The American Flyer

Although The American Flyer model trains were atthe 1:64 ratio and made them smaller than the O scale
their peak of popularity between the 1940s and thetrains, had a number of major advantages in terms of
1960s, they actually had a long history before that, andthe track and track layouts.
their popularity seems to be on the increase againIn 1946 Gilbert made another major change to the
today. William Hafner, working as a toymaker inAmerican Flyer. Until that stage model electric trains
Chicago, developed a clockwork motor for use in toyhad run on three rails, with the centre rail carrying the
cars in the very early part of the 19th Century and bycurrent. Gilbert developed a two rail system for running
1905 was making toy trains using that clockworkthe American Flyer. This two-rail track, which had
motor.seven-eighths inches between the rails, made the
With a friend, William Coleman, and using a smalltrack layout, and hence train operation, more realistic
hardware manufacturing business known as theas the track now looked like 'real train track'.
Edmonds-Metzel Hardware Company, Hafner beganWith the advent of television - to distract both younger
producing toy clockwork trains during 1906-7. Thesepeople and older people from their regular hobbies -
Edmond-Metzel trains were sold so successfullytogether with the rise of the discount chain stores
through some major retailers that the brand name Thewhich undercut prices and demanded lower wholesale
American Flyer was adopted for marketing purposesprices, A C Gilbert Company ran into trouble and in
and by 1910, the name of the hardware company had1962 was sold to Wrather Group. The new owners
been changed to American Flyer Manufacturingproduced lines of toys, including model trains, which
Company.were of very poor quality and sales dropped sharply
The American Flyer trains proved very popular, in partuntil in 1966 production of the American Flyer ceased.
because they were lower priced than other makesBy 1967 the Company was bankrupt.
popular at that time, and also because their detailingAt this time, Lionel Corporation, which was itself in
made them more realistic than other low budget modelfinancial trouble although it had been the leading model
trains.train manufacturer for many decades, bought the
Hafner left the partnership in 1913 to start up his ownrights to the American Flyer. However, by 1969 Lionel
company and Coleman's American Flyer trains didCorporation itself was bankrupt and sold the rights to
extremely well during the First World War as they hadthe manufacture of its model trains, including the
no competition in the US from the German companies.American Flyer, to General Mills.
By 1918, the first of the American Flyer electric trainsGeneral Mills began selling some of the original Gilbert
were in production and business boomed during thedesigned American Flyer trains by 1979 but in 1984
1920s but declined sharply during the Great Depression.sold its Lionel Company section to a toy manufacturer,
In 1938, William Coleman Jr, son of the company'sKenner who on-sold the company to Richard Kughn in
founder, who had taken over the business following his1985.
father's death in 1918, sold the American Flyer to the AKughn was very successful for over 10 years with the
C Gilbert Company. Gilbert had been manufacturingLionel and American Flyer trains but sold in 1996 to
and selling an extensive range of toys but not toyWellspring Partners who set up the company Lionel
trains. He moved the company from Chicago to NewLLC, which operates today selling a range of model
Haven, Connecticut and immediately began totrains, including the S-scale American Flyer. Initially Lionel
re-design the trains. He re-developed the AmericanLLC concentrated on promoting the O and O27 scale
Flyer as S-scale in 1939 , a scale which was amodel trains of its original lines but since 2002 has
modification of the very popular O gauge model trainsbeen releasing more and more American Flyer models.
then on the market. The S scale, which scales trains to