| In life, we have to stand upon what we believe. If you | | | | something that harmed people. If it came out in the |
| sell out on your beliefs, then why would people want to | | | | news, about the paint being the cause, do you think |
| be around you? Let me share with you a fictitional | | | | only Sam's Million Dollar Hobby paint would be |
| story, yet there are many companies, not specifically | | | | affected? No. In fact, it probably rippled into all the |
| MLM businesses that fall into this pitfall. The company | | | | products and may put Sam out of business. Now, |
| is Million Dollar Hobby paints and they create a product | | | | most would think Sam was selling the paint or the |
| that allows people to create oil paintings. Now, they | | | | product. However, the ripple affect came back that |
| have been very profitable, but with the economy | | | | Sam was selling himself and his ethics. |
| issues, they saw a decline in revenues. The CEO, Sam | | | | In all businesses, we have to sell ourselves. Yes, we |
| Snidely, knew that he had to make more on the | | | | have to be concerned that the products do what we |
| product sales that he supplied to the local hobby | | | | say they do. We should be the first to know we |
| stores. He could cut staff in in production facility and he | | | | support our products. Can our suppliers have bad |
| would make more profit on the same sales. However, | | | | products? Yes, but if you are selling nutritional products, |
| Mr. Snidely was a bit greedy, and wanted to do what | | | | it is your nutrition business. Every business owner can |
| ever he could to retire at the age 32 and he was 28 | | | | sell more than one product line or products. Your |
| years old. Sam and his company had one of the best | | | | reputation can be damaged or improved based on |
| paints on the market. | | | | your actions. People buy from people they trust. Would |
| One day, Sam had talked to a friend and his friend told | | | | you buy something from someone that lied to you or |
| him if he changed his product a little adding certain | | | | you did not trust? The answer is no. Do all products |
| ingredients, he could even make more money. His | | | | work the same for everyone? No. That is why we |
| friend told him that was what his supplier in another | | | | have so many different diet programs on the market. |
| country was doing. One of the ingredients that they | | | | But if someone can believe in you that you have a |
| added was lead. Sam got some samples of the | | | | possible answer, they may try your solution! |
| products and they looked the same, he could not see | | | | This is where I say that you write factual articles that |
| a difference in his product and what was sold from | | | | may lead people to you as a leader, and from there, |
| the supplier. Now, years later, people were using the | | | | you may build the reputation where people will want to |
| product for painting children's toys and kids were | | | | listen to what you have to say. This will lead to sales |
| getting real sick and were dying. So, Sam getting a little | | | | of your products. If you write articles about your |
| scared, decided to change back to his mixture for the | | | | products, why would someone want to come to you? |
| paint because he did not want to be associated with | | | | There are many others selling the same products. |