| The devoted collecting of tiny diecast toys all | | | | Products was the very first manufacturer to recognize |
| commenced with one business back in 1953. With a | | | | the market niche for small diecast cars and nobody |
| plain genesis of a toy car for his young daughter, Jack | | | | had introduced anything yet to fill that need. The first |
| Odell of Lesney Products had begun a completely | | | | car ever released was a green and red road roller |
| new niche of toys and collectibles that remain as | | | | developed to fit inside a match box so Jack |
| well-known these days as they were over fifty years | | | | Odellâs young daughter could take it to school. |
| ago. Regrettably, Lesney Products, the original, founder | | | | An immediate success and using their bright matchbox |
| of the Matchbox diecast car, is no longer operating but | | | | marketing, 2 additional cars were introduced. Those |
| Lesney Series Matchbox toy cars from its day remain | | | | were a cement mixer and dump truck. With these |
| highly hunted after. | | | | three miniature facsimiles, a new age sprung about |
| From their beginnings, Lesney Series Matchbox toy | | | | catapulting Lesney Products to the prominence of toy |
| cars controlled the miniature diecast market. When | | | | making. The line was expanded to become established |
| originally introduced, they were unmatched. Lesney | | | | as the 1-75 Lesney Series Matchbox cars. |