Legacy of Diecast Cast Cars Keeps the Industry Strong

First created in the mid-1900s, diecast cars have beengrew rapidly as hobbyists flocked to expand their
a long-time success in the toy and hobby industry. Thecollections with the latest classics and collectibles. The
automobiles are made out of a zinc and aluminumprice range for diecast cars varies a lot depending on
alloy, and then complemented with plastic parts suchthe condition, age, and rareness of the car. The
as windows or doors. Over the past seventy-fiveever-popular Hot Wheels cars only cost a couple
years, die-cast cars have quickly evolved into one ofdollars, but some difficult-to-find cars from before
the most popular areas of the hobby and toy industry.World War II can bring in hundreds of dollars each.
One reason that diecast cars are so popular is due toLifelong collectors are often able to sell their collections
their scaled-to-life appearance. Unlike the unbalancedfor thousands of dollars.
proportions of the Barbie dolls from the same era,Over the years, the die-cast industry has evolved
diecast cars are scaled to appear as reasonable asgreatly. At first, the toys were very simple, including
the real thing. Scales range from a larger 1:12 ratio to aonly the main frame of the car. However, the cars
1:72 ratio, where one-sixth of an inch represents onenow include interiors and detailed mechanics under the
life-size foot. The 1:72 is very prevalent in the Unitedhood. Only a couple companies produced die-cast
Kingdom and Eastern Europe, but a 1:48 scale is thecars when they first were introduced, but there are
one commonly used in the United States.now hundreds of companies around the world
"Matchbox cars" is an alternative name for diecastproducing die-cast toys.
cars. This name was made popular back in 1947 whenThe diecast toy industry is no longer limited to just
Lesney began distributing their diecast cars in small,classic cars. Airplanes, trains, construction equipment,
matchbox-shaped packages. Although most cars areand military vehicles are now popular toys available for
packaged in larger boxes or sandwiched betweenpurchase. In addition, scenery and landscaping are now
plastic and cardboard sheets, the generic namea popular expansion to the industry. Buildings, roads,
"matchbox cars" still remains in use today.and shrubs are among the popular accessories used
Die-cast cars are a popular item for collectors of allto make the models even more realistic. Die-cast toys
ages. While the older audience willingly pays theare sold pre-built for the buyer's convenience;
money for higher-priced classics, diecast cars are ahowever, kits are also available. These sets come with
popular toy of choice for children as well. "Hot Wheels,"detailed instructions allowing the buyer to customize
Mattel's fast-flying collection target towards youngtheir model with their own paint, accessories, and allow
boys, are sold by the millions every year. Because offor other personalization.
the young target audience, Hot Wheels typically sell forAs the value of these toys continue to rise, expect to
just a couple dollars. Regardless, some of the rarersee the industry to continue to thrive. If any toy has a
models have sold recently for hundreds of dollars.chance at remaining popular despite the rise in
Originally, only a couple companies were producingelectronic toys, it's the diecast car, with its century of
these miniature classics. However, the popularity of thehistory and growth leading the way.
toys quickly caught on, and the diecast toy industry