| I make my living improving my websites search engine | | | | Here is an example for a toy car website:meta |
| rankings regularly so I can honestly sit here and tell you | | | | name="keywords" content="toy cars, toy car sales, |
| there is more bad information about search engine | | | | toy car history, prices" |
| optimization than need be. What if I could tell you that | | | | Third consideration is link popularity. This is a simple |
| reaching higher rankings is easier than you may think? | | | | concept. The more outside websites that have links |
| By working with a variety of websites I have come to | | | | pointing towards your page, the better your ranking is |
| learn that top ranked sites all have 5 considerations | | | | in search results. |
| that are very similar, and not by accident. In this article I | | | | Fourth Consideration is link diversity. If you have 50 |
| will share these common attributes that will help take | | | | links on 5 websites you will have a lower ranking than |
| your website from ranking below page five to | | | | if you had 50 links on 25 websites. This will represent |
| competing with the top sites on page one on major | | | | higher popularity and results in a higher rank. So make |
| search engines. | | | | sure your getting out there and getting your link on as |
| First consideration. Anchor text of links that point | | | | many websites as possible to increase popularity |
| towards your website should include keywords related | | | | which will increase rank. |
| to the content of your site, search engines use anchor | | | | And the final consideration is, MAKE SURE YOU USE |
| text to determine the content of your website. So now | | | | A DOMAIN NAME! If you use a sub domain you are |
| you need to go through all of the links pointing towards | | | | going to lose a lot of brownie points with search |
| your website and check to make sure they are | | | | engines so if you have the means go and buy a |
| including these keywords in their anchor tags. Here's a | | | | domain. |
| quick example: | | | | Use this article as a guideline when building and |
| Second Consideration is using keywords in the title and | | | | updating your website and you can be confident that |
| meta tags. Meta tags are effective in telling the search | | | | your search engine rankings will go up. Remember all |
| engines what content to expect when they spider a | | | | of these points that I have covered are equally as |
| webpage. This can help your rankings. Keep in mind | | | | important so do not over look any of them and |
| some major Engines ignore these tags but you still | | | | optimize all of these points to maximize your rank and |
| want to use it for the smaller ones that still do read it. | | | | get the best results. |