| Starting a radio station requires you to break up all the | | | | term "broadcast license, your country name" in a |
| activities into two broad parts - | | | | search engine to find out the licensing authority of your |
| (1) Making the radio station business plan. | | | | land.) |
| & | | | | 3. Demographic survey of the city where you want to |
| (2) Ground execution. | | | | start. (specific tastes and preferences). |
| You will be surprised to learn that most of the people | | | | 4. Niches in which you want to operate- i;e target |
| who start a radio station spend 3-15 months just | | | | audience, contents and other specialties for your |
| making the plan and only 2-3 months for actual ground | | | | station. |
| execution. | | | | 5. Quotes from equipment providers and comparison |
| Benefits of a making your Radio station Business plan | | | | of vendors. (It is advised to buy all equipments from a |
| 1. It defines the key actionable and sets you into a | | | | single supplier as it would bind him to give you solutions |
| progressive and definite action mode. | | | | and not just equipments) |
| 2. While drafting the plan one gets to know the ins and | | | | 6. Studio design, layout, location and other technicalities. |
| outs of the business. | | | | 7. Organizational structure and the constitution of the |
| 3. The broadcast license application is judged based on | | | | company. |
| the quality of the plan. | | | | 8. Financial projections and estimations. |
| 4. It is the only way to raise funds from banks, | | | | 9. Human resource requirement planning. |
| investors or venture capitalists. | | | | 10. Performance rights organization and royalty |
| 5. Expenses are incurred based on a well thought out | | | | payments management planning. |
| scheme thereby reducing the chances of wrong | | | | 11. Marketing and promotional plan. |
| buying. | | | | 12. Program production and promotion content. |
| Contents that you should incorporate in your radio | | | | You are ready with your business plan, when you |
| station business plan | | | | collate all this data at a single place. |
| (just an indicative list) | | | | Mind you that you are not spending even a single |
| 1. Identifying statutory norms and proposed | | | | penny up till this stage. |
| compliance.(licensing, royalties, taxes, human resource | | | | After you obtain a license with the help of a well |
| laws etc) | | | | drafted business plan, you will then get down to |
| 2. All data required for completing the license | | | | execution. |
| application form. | | | | You will require the services of solution providers like |
| (U.S applicants can check the requirements of point 1 | | | | equipment vendors, production designers, software |
| & 2 at U.K applicants can check for these details at: | | | | suppliers etc.This would be the ideal time to take the |
| Other country applicants should simply search for the | | | | services of consultants and other specialists. |