| Radio broadcast is one of the most penetrating media. | | | | your target audience. |
| Radio is the best companion while you are doing | | | | 7. The brand name: The name has to be catchy, easy |
| housework, office duties, relaxing, or driving your | | | | to pronounce and remember for even the least |
| vehicle. This media outlet is also suitable to make | | | | educated portion of your audience. Be creative. |
| money, get fame, or just have fun and make hundreds | | | | The Channel |
| of new friends. Though there are many ways through | | | | Once you located the station and hours available, start |
| which you can start a radio career, here I will explain to | | | | making a budget including all the costs associated to |
| you the shortcut that will allow you to be on the air in a | | | | the production: |
| couple of weeks: How to Become a Radio Producer. | | | | 1. Weekly airtime rental. |
| Something to Communicate with Passion | | | | 2. Music albums, if it is going to be a musical. |
| One thing that characterizes successful radio | | | | 3. Transportation. |
| personalities is their passion for the job or hobby. They | | | | 4. Personnel, if any. |
| love talking to people, entertaining others, or just | | | | 5. Background music theme. |
| keeping them informed. | | | | 6. Any other miscellaneous expenses. |
| Before you even consider having a radio production, | | | | Now, you need to find sponsors to whom you can sell |
| you need to have something that is of common | | | | advertising spots that can help you offset the costs of |
| interest to a vast audience and will help you make a | | | | the production and make some benefit for you. |
| connection with them. | | | | Pre-Production and On-the-Air |
| The Production Profile | | | | Finally, you need to organize the product you are going |
| Now that you have something to communicate, there | | | | to present on the air. This is what you need: |
| are many things you need to define. The next step is | | | | 1. A bumper: Have a professional voiceover talent. Do |
| to sit down and plan your radio show production. | | | | not be cheap on this, since this will be the image of |
| Define the following topics: | | | | your program. You should have one for the |
| 1. Target Audience: Define whom you want to reach | | | | identification and another for commercial breaks. |
| with your production. | | | | 2. A theme: Buy a library theme on the Internet or get |
| 2. Frequency: Once Daily, more than once daily, | | | | a software that allow you to produce your own music |
| weekly, or more than once a week. | | | | and sound effects, according to your program genre, a |
| 3. Length: How long will each broadcast be? Half an | | | | dynamic rhythm that can keep the audience active. |
| hour, one hour, two, etc | | | | 3. The content: You need to write a sketch with the |
| 4. Genre: Musical, News and Information, Talk Show, | | | | content you are going to bring to your audience so you |
| Specialized Topic Production... | | | | can be organized in your presentation. |
| 5. Format: News reports with a news anchor, | | | | 4. Before you rent the air space and go on the air, rent |
| interactive news talk and comments, interactive humor | | | | a studio or make your own home recording studio and |
| talk show, musical with a DJ animation, Interview or | | | | record a pilot of your first program. If you have no |
| presentation of a topic with a single host and no | | | | broadcast communication training, when you listen to it |
| interaction? You decide. | | | | you probably will find out that you need some help, |
| 6. Appeal: Whatever format you choose, you need to | | | | probably from a voice coach that can help you |
| make sure that the product is going to be appealing to | | | | communicate your message more effectively. |