| One of the things that makes HD Radio so exciting is | | | | Both Clear Channel and Entercom will soon begin |
| that it enables multicasting. This means a station can | | | | promoting HD Radio with contests, give-aways and |
| broadcast its normal programming, plus a second | | | | on-air commercials. And Entercom has said it is also |
| channel with an entirely different format. For example, | | | | negotiating accelerated roll-out efforts with retailers |
| KIOI-FM in San Francisco is broadcasting both Hot AC | | | | such as CarToys and Ultimate Electronics. |
| (Adult Contemporary) and 80s pop hits on an HD2 | | | | HD Radio is also great in that it enables AM and FM |
| channel. Best of all, these HD2 channels will be | | | | radio stations to broadcast their programs digitally, a |
| commercial free -- at least for the time being. | | | | tremendous technological leap from today's familiar |
| Clear Channel has announced a roll-out schedule for | | | | analog broadcasts. These digital broadcasts provide |
| adding HD2 channels in 28 of its markets, including | | | | listeners with radically improved audio quality, more |
| New York City, San Francisco, Dallas-Ft. Worth, | | | | radio channels through multicasting, and new data |
| Chicago, Los Angeles, Philadelphia and Washington, | | | | services. In fact, with HD Radio, stations can actually |
| DC. | | | | send you helpful information such as traffic alerts and |
| Note: For a complete list of Clear Channel markets, | | | | weather reports. |
| stations and its new HD2 channels, you can go to the | | | | More than 15 manufacturers now offer HD Digital |
| HD Radio Blog you will find on my web site listed | | | | Radios. Online and in-store retailers selling HD Digital |
| below. | | | | radios include: ABC Warehouse, Audio Adviser, Bjorn's, |
| Entercom | | | | Boston Acoustics, Car Toys, Great Indoors (a unit of |
| A second broadcaster, Entercom which owns and | | | | Sears Roebuck & Co.), Harvey's, eBay, J & |
| operates more than 100 radio stations across the | | | | R Music, Listen Up, Magnolia Audio Video, One Call, |
| country has announced that it is also beginning to add | | | | Ovation AV, Radiosophy, Tweeter and Ultimate |
| HD2 channels. The first markets to see these stations | | | | Electronics. |
| will be Boston, Denver and Portland. | | | | |