| In this day in age attention spans are | | | | like this are beginning to really |
| at an all time low. Think about yourself | | | | captivate children and grab their |
| when was the last time you could fully | | | | attention. Nintendo released the Wii in |
| 100% pay attention to something or | | | | the fall of 2006 and introduced a new |
| anything? I know I find it difficult and | | | | style of gaming that reacts to physical |
| with so manu distractions in life life | | | | motion. When you play baseball on the |
| becomes faster paced and companies are | | | | Nintendo Wii you actually swing the |
| finding better ways to keep our | | | | controller like a bat and pitch the ball |
| interests. We are not the only ones | | | | with a move of the remote control. Many |
| experiencing attention spans reduction; | | | | toys that are not going in the direction |
| our kids are finding that life at an | | | | of revolutionary are falling to the way |
| early age moves much faster than when we | | | | side and becoming less popular. Shortly |
| were kids. Companies are pushing forward | | | | it could be that if a toy offers only |
| to add entertainment value to every toy | | | | the childs imagination and doesn't spark |
| or item made for kids at an alarming | | | | interactivity it may not become popular |
| rate. With the release of Webkinz Plush | | | | at all. Russ Shining Stars offer kids a |
| Pets by Ganz kids are not only being | | | | chance to not only buy a plush pet and |
| entertained by a physical product but | | | | play games online but they can also |
| also an imaginary product by entering | | | | register their very own star in the |
| the Webkinz Virtual Online world. I | | | | galaxy. After registering their star |
| remember back to when I was a kid and GI | | | | they can then print out a galaxy map and |
| Joes with there rubber band spines to me | | | | look at where their star is located in |
| seemed amazingly cool. Toys in todays | | | | the known universe.If Webkinz and TMX |
| world blow anything I've seen as a child | | | | Friends and Shining Stars are any |
| away and they are only going to get more | | | | indicator that interactivity is the |
| elaborate over time. TMX Friends release | | | | modern revolution for kids toys, the |
| in the fall of 2007 and are the follow | | | | industry will need to find the best ways |
| up to the Tickle me Extreme Elmo or (TMX | | | | possible to spark creativity in |
| ELMO). TMX Friends Ernie, and Cookie | | | | interactivity in the near future. Toys |
| Monster have different triggers that are | | | | failing to follow similar suit may |
| stimulated when a child tickles the | | | | become obsolete and stale and not |
| doll. The TMX Friends fall to the floor | | | | captivate a kids imagination. Short of |
| laughing uncontrollably when tickled by | | | | releasing a total virtual reality system |
| a child. Different areas of the dolls | | | | that becomes life like toys are getting |
| have different sensors which allow | | | | more and more advanced and closer to one |
| different reactions and tickling the | | | | on one interactivity without another |
| doll multiple times sends the doll into | | | | human being being present. |
| a spastic attack of laughing fits. Toys | | | | |