| You may not realize it, but in the next few minutes you | | | | number of searches for the other keyword phrases. |
| are going to learn one of the three most important | | | | You should be able to add a number of keyword |
| steps to a successful pay-per-click campaign. That is, | | | | phrases to your list that perhaps you haven't thought |
| how do we find powerful keyword phrases in five | | | | of plus you get one other key piece of information. |
| easy steps? And the best of all, these steps are | | | | You will learn the popularity of the keyword search |
| absolutely free! | | | | phrases. If the number of searches is in the thousands |
| As a start, you should focus on finding keyword | | | | then you have a large market opportunity for your |
| phrases versus individual keywords. An individual | | | | product or service offering. Unfortunately, if it is a low |
| keyword is usually too general in target and carries a | | | | number of searches you may want to reconsider your |
| higher bid price. For example, just think if you chose the | | | | market potential. However, a pay-per-click campaign |
| keyword "toys" and how many types of toys might | | | | could be a quick market research project. There is no |
| come up in the search results. We could have girl toys, | | | | reason why low search volume phrases cannot |
| boy toys, adult toys, child toys, youth toys, adolescent | | | | produce a high click-through and conversion rate |
| toys, pool toys, etc. If you were marketing toys for | | | | opportunity in a small, targeted market. Isn't that what |
| boys six to nine years old and bid on the keyword | | | | people refer to as a niche market? |
| "toys" you would probably spend an excessive | | | | Now again, add more keyword phrases to your list. |
| amount and get a number of click-throughs from | | | | Check out the Google Adwords Keyword Tool. This |
| individuals that are not in your target market. | | | | tool works differently from the Overture tool. Enter |
| So, how many keyword phrases do you need? Your | | | | your keyword search phrase in the search box, select |
| goal should be a minimum of twenty keyword phrases | | | | your language and country and review the two results. |
| with a target of seventy-five to one hundred. By the | | | | The first result is every keyword search phrase |
| time you apply the matching options offered by the | | | | containing your keyword search phrase. The second |
| pay-per-click search engine, you should have more | | | | result is similar keywords to your keyword search |
| than enough keyword phrases. | | | | phrase. Once again, you will probably see some |
| Where do you find the phrases? Keyword phrases | | | | keyword phrases that you haven't thought about. |
| can come from a number of sources. As a first step, | | | | Unfortunately, search volumes are not provided but, |
| take a look at your website and start listing possible | | | | look at the number of possible additions to your |
| keyword phrases. Think about your Unique Selling | | | | keyword phrase list. |
| Proposition for your product or service and add to | | | | Again, add more keyword phrases to your list. |
| your list of keyword phrases. | | | | There is one additional keyword tool you might want |
| Who are your competitors? Go to your search engine | | | | to consider. This free tool is Good Keywords which |
| of choice and do a quick search with your initial list of | | | | can be downloaded at This tool retrieves its results |
| possible keyword phrases. Scan the search results | | | | from the Overture search engine so you will get the |
| and select several web sites. Read the text on the | | | | same information as the Overture Keyword Selector |
| selected web sites and add keyword phrases to your | | | | Tool. However, it does provide features and functions |
| list. If you would like to get detailed in your search, | | | | which make it easier to cut and paste results to other |
| review the Meta tags for the title, description and | | | | documents such as Microsoft Word or Excel. Once |
| keywords. The simple way to do this is place your | | | | the keyword phrases and search volumes are loaded |
| cursor in the web site page, click the right mouse | | | | in an Excel spreadsheet, it is very easy to sort, group |
| button and select "View Source." | | | | and manipulate your keyword phrase possibilities. |
| Now, add more keyword phrases to your list. | | | | By now you should easily have one hundred plus |
| Some of the best sources for keyword search | | | | keyword phrases to select from. In fact, you may |
| phrases are the suggestion tools provided by the | | | | have a several hundred or even more than one |
| pay-per-click search engines. Two of the most popular | | | | thousand. Also, there are several other things you may |
| are the Overture Keyword Selector Tool at and the | | | | want to consider such as synonyms to your |
| Google Adwords Keyword Tool at | | | | keywords, typical misspellings and seasonal variations |
| Go to the Overture Keyword Selector Tool and enter | | | | of your keyword phrases. |
| your keyword or keyword phrase in the search box. | | | | The task of finding, selecting and targeting keyword |
| The tool will display for the past month: your keyword | | | | phrases is a significant key to success in pay-per-click |
| phrase, the number of searches, other keyword | | | | marketing. Apply these ideas and tasks and you will be |
| phrases containing your keyword phrase and the | | | | on your way to pay-per-click campaign success. |