| You may not realize it, but in the next few | | | | should be able to add a number of keyword |
| minutes you are going to learn one of the | | | | phrases to your list that perhaps you haven't |
| three most important steps to a successful | | | | thought of plus you get one other key piece |
| pay-per-click campaign. That is, how do we | | | | of information. |
| find powerful keyword phrases in five easy | | | | |
| steps? And the best of all, these steps are | | | | You will learn the popularity of the keyword |
| absolutely free! | | | | search phrases. If the number of searches is |
| | | | in the thousands then you have a large market |
| As a start, you should focus on finding | | | | opportunity for your product or service |
| keyword phrases versus individual keywords. | | | | offering. Unfortunately, if it is a low |
| An individual keyword is usually too general | | | | number of searches you may want to reconsider |
| in target and carries a higher bid price. | | | | your market potential. However, a |
| For example, just think if you chose the | | | | pay-per-click campaign could be a quick |
| keyword "toys" and how many types of toys | | | | market research project. There is no reason |
| might come up in the search results. We | | | | why low search volume phrases cannot produce |
| could have girl toys, boy toys, adult toys, | | | | a high click-through and conversion rate |
| child toys, youth toys, adolescent toys, pool | | | | opportunity in a small, targeted market. |
| toys, etc. If you were marketing toys for | | | | Isn't that what people refer to as a niche |
| boys six to nine years old and bid on the | | | | market? |
| keyword "toys" you would probably spend an | | | | |
| excessive amount and get a number of | | | | Now again, add more keyword phrases to your |
| click-throughs from individuals that are not | | | | list. |
| in your target market. | | | | |
| | | | Check out the Google Adwords Keyword Tool. |
| So, how many keyword phrases do you need? | | | | This tool works differently from the Overture |
| Your goal should be a minimum of twenty | | | | tool. Enter your keyword search phrase in |
| keyword phrases with a target of seventy-five | | | | the search box, select your language and |
| to one hundred. By the time you apply the | | | | country and review the two results. The |
| matching options offered by the pay-per-click | | | | first result is every keyword search phrase |
| search engine, you should have more than | | | | containing your keyword search phrase. The |
| enough keyword phrases. | | | | second result is similar keywords to your |
| | | | keyword search phrase. Once again, you will |
| Where do you find the phrases? Keyword | | | | probably see some keyword phrases that you |
| phrases can come from a number of sources. | | | | haven't thought about. Unfortunately, search |
| As a first step, take a look at your website | | | | volumes are not provided but, look at the |
| and start listing possible keyword phrases. | | | | number of possible additions to your keyword |
| Think about your Unique Selling Proposition | | | | phrase list. |
| for your product or service and add to your | | | | |
| list of keyword phrases. | | | | Again, add more keyword phrases to your list. |
| | | | |
| Who are your competitors? Go to your search | | | | There is one additional keyword tool you |
| engine of choice and do a quick search with | | | | might want to consider. This free tool is |
| your initial list of possible keyword | | | | Good Keywords which can be downloaded at |
| phrases. Scan the search results and select | | | | This tool retrieves its results from the |
| several web sites. Read the text on the | | | | Overture search engine so you will get the |
| selected web sites and add keyword phrases to | | | | same information as the Overture Keyword |
| your list. If you would like to get detailed | | | | Selector Tool. However, it does provide |
| in your search, review the Meta tags for the | | | | features and functions which make it easier |
| title, description and keywords. The simple | | | | to cut and paste results to other documents |
| way to do this is place your cursor in the | | | | such as Microsoft Word or Excel. Once the |
| web site page, click the right mouse button | | | | keyword phrases and search volumes are loaded |
| and select "View Source." | | | | in an Excel spreadsheet, it is very easy to |
| | | | sort, group and manipulate your keyword |
| Now, add more keyword phrases to your list. | | | | phrase possibilities. |
| | | | |
| Some of the best sources for keyword search | | | | By now you should easily have one hundred |
| phrases are the suggestion tools provided by | | | | plus keyword phrases to select from. In |
| the pay-per-click search engines. Two of the | | | | fact, you may have a several hundred or even |
| most popular are the Overture Keyword | | | | more than one thousand. Also, there are |
| Selector Tool at and the Google Adwords | | | | several other things you may want to consider |
| Keyword Tool at | | | | such as synonyms to your keywords, typical |
| | | | misspellings and seasonal variations of your |
| Go to the Overture Keyword Selector Tool and | | | | keyword phrases. |
| enter your keyword or keyword phrase in the | | | | |
| search box. The tool will display for the | | | | The task of finding, selecting and targeting |
| past month: your keyword phrase, the number | | | | keyword phrases is a significant key to |
| of searches, other keyword phrases containing | | | | success in pay-per-click marketing. Apply |
| your keyword phrase and the number of | | | | these ideas and tasks and you will be on your |
| searches for the other keyword phrases. You | | | | way to pay-per-click campaign success. |